- - Front Cover
- - Title Page
- I - Research Strategy and Tactics
- II - Measuring Attitudes toward Science and Scientists
- III - Measuring Information Retention
- - Page 1
- IV - Measuring Characteristics
- - Page 1
- V - Intervieweing Techniques, Sampling and Sample Characteristics
- VI - Attitudes and their Change
- VII - The Retention of Information
- - Page 1
- VIII - The Attendance Study
- - Page 1
- IX - Crowd Flow Patterns in Hall Four
- - Page 1
- X - General Reactions to the Science Exhibit
- - Page 1
- XI - On the Psychology of Exhibit Design
